Crack The Customer Code

In this powerful interview, globally recognized author Scott McKain shares the secrets behind brands and leaders who go beyond differentiation to become iconic. Does your brand stand out in meaningful ways? Everyone knows iconic brands like Apple, Amazon, and Porsche. They stand out in ways that not only differentiate them from competitors, but make them iconic. But these brands only represent a fraction of those who struggle to make their mark. Is your brand one of them? “Sometimes we need something to shake us up to move us to where we need to be.” -Scott McKain Being different is one thing, but differentiating in ways that have powerful meaning to customers is another thing entirely. It’s not a simple thing that can happen by introducing some gimmick or flashy design. And it’s not something you can come up with by simply researching your competition. It is a delicate and often risky matter with lots of things to consider. In fact, it sends many brands in the wrong direction, and leaves others frozen