Sylvia Global

Ruben Toral is a recognized expert in healthcare and hospital marketing and branding, medical tourism and healthcare globalization. ?? Ruben is the CEO and founder of Medeguide, an online international doctor directory; CEO of Mednet Asia Ltd., a healthcare consulting firm; and the voice behind "Medeguy", a blog that focuses on healthcare and hospital marketing and medical tourism and travel. With over 17 years experience in healthcare and hospital marketing, Ruben has built businesses, brands, and doctor networks in Asia, Latin America and North America. Formerly Group Marketing Director for Bumrungrad International Hospital in Bangkok, Thailand, Ruben is widely credited for pioneering medical tourism in Asia and positioning Bumrungrad Hospital as the world's leading medical tourism destination.