Innovate For The Future

So what makes you different? I begin my third discussion with LT Gibson, CEO of building material distributor US LBM exploring this very question. He quickly points out that most distributors can t articulate their difference beyond a superficial Service. So if service isn t a compelling value proposition, what is? We strive to create more value […] The post Creating A Compelling Value Proposition – A Holistic Approach appeared first on Dirk Beveridge.