30 Day Click To Brick Digital Marketing Jumpstart For Small Business Owners

Let’s spend 15 minutes putting a marketing message in front of new customers the instant they're looking for you on the world’s most popular search engine: Google. Think of Google as the perfect replacement for your paid Yellow Pages listing. When people type in the name of your business online, you can be found above your competitors, and instantly present them with who you are, embed a special offer, explain your unique selling proposition, and more. And every click on this ad will send people right to your website. The goal is to get them to explore your offerings, then get in their cars and head through your doors to buy. To get started, open a web browser and head to bit.ly/mysearchads - welcome to Google AdWords. Click the Start Now button. The first step will ask you to enter your email address and your website address. I recommend you use your work email address, not your personal email, as you may hand it off to a co-worker in the future. Once you're logged in, you'll likely be dropped into Goo