30 Day Click To Brick Digital Marketing Jumpstart For Small Business Owners

Yesterday you set your goals and put pencil to paper to understand how much you'll need to spend on marketing to meet your sales goals. Investing for success is key. Today, I want you to open to pages 14 and 15 in your Click to Brick Workbook. There you'll find a year-long marketing planner. Welcome to Day 10 of your Marketing Jumpstart, powered by Netsertive. Make a few copies of these pages so you can start penciling in your investments. You'll notice right away that your marketing investment spans both marketing and advertising tactics. Everything from signage to your website and premiums all fall under this plan. Let's start on the first line - Promotion. Most of our partners offer special deals during large tentpole sales events like Black Friday and Labor Day. You'll want to set aside at least $1,000 for each of these events to invest in additional digital advertising, and more in print or radio spots. Ask your brand or buying group about available digital promotions. Several times each year we un