30 Day Click To Brick Digital Marketing Jumpstart For Small Business Owners

How do you measure the true business impact of your marketing efforts? Internet marketing gives us lots of data to trace the path to purchase from online research to offline sales. But don’t forget traditional lead source tracking. It's critical to know how people discovered your business. Basically, whenever a customer swings your door or calls, you not only have a potential source of revenue, but a source of invaluable information. That person can tell you how he or she learned about your store, the brands you carry, and the products you sell. If you're learning that people are hearing about your business via a particular advertising channel, then you want to continue to use that channel, and possibly even increase its usage. On the other hand, if you're not getting any leads from a separate promotional effort, then you can be sure that it's ineffective and you can discontinue it. For starters, get yourself, your salespeople, and anyone who answers the phone or responds to emails into the habit of askin