30 Day Click To Brick Digital Marketing Jumpstart For Small Business Owners

Let's tackle an important topic: your marketing investment. Notice we didn't say marketing budget. Just like the roof over your location and the sign out front, marketing is an investment in attracting new customers. Don't think of your spend here as a cost to your business - it truly is the most important investment you can make in growing profits. Everything you do - from your website, to signage in your location, traditional and digital advertising - it's all marketing. So it's important to invest the right amount to get the results you need to meet or beat your business goals. Setting goals for your bottom line is the place to start. How are sales today? Where do you want them to be this quarter, this year? List your products and services and the margins you earn for each sale, and put it in writing. How aggressive do you want to be? Now it's time to talk investment. According to the Small Business Administration, fast-growing businesses invest 5 to 8% of their gross revenue in marketing and advertis