30 Day Click To Brick Digital Marketing Jumpstart For Small Business Owners

Today let's create an email newsletter for your business. Usually sent monthly or quarterly, a newsletter is your chance to engage with your customers. For the last two weeks, have you and your team been collecting lead source information? If not, skip back to day 8 to get on track! Part of the process should be collecting customer email addresses. This information, as we said then, is gold. People are busy. They’re not going to see all of your social media updates, and certainly won’t remember to check your website regularly. But they did give you their email address because they WANT to hear from you. They believe that your business can help them save money and get a great deal, or buy your products and services on a regular basis. To be successful, here's our advice. Just like working with a professional website vendor, you need to work with a pro email service, too. Never send your newsletter from your own email account. Instead, using a service like mailchimp.com or constantcontact.com to create an