Perspective Transformation Radio

During this hour with Marnie and special guest, Cheryl Wicker, you'll discover: The #1 reason brands remain invisible… even after spending thousands of dollars on publicity (and how to keep this from happening to you)The top PR myths you have believed that are costing you the exposure you so desperately needHow to position yourself as the expert the media is looking forHow to avoid the most common mistakes that other do-it-yourselfers (and even professional publicists) fall into when pitchingThe #1 complaint of journalists regarding most email pitches5 steps to get free media exposure without hiring an agencyThe secret formula for capturing the attention of busy journalists with your storyWhere to find totally free resources for discovering media opportunities available to you. Cheryl Wicker is a Christian publicist, journalist and PR coach uniquely qualified to teach Christian creatives, small businesses and ministry leaders effective DIY PR techniques from a journalists’ perspective. Visit Cheryl at www.Che