Brick & Data

Have you heard of "hearables"? Well, now you have. We are joined by the co-founders of "hearable" startup, Peripherii. Their first product is a "smart earring" with built in virtual personal assistants like Siri and Google Assistant to add amazing functionality to jewelery. Not only can these earrings take and make calls and whisper alerts, it can respond to voice commands, call an Uber, or dim the lights in your room. Co-founders Priti Moudgill and Sonal Budhiraja tell us how it all started and where it's going. About Peripherii Peripherii is a NY-based hearable company whose first product is a smart earring that brings smart assistants like Siri/Google to the wearer’s ear, but subtly in the form of a piece of jewelry. Not only can our earring take and make calls and whisper alerts, it can respond to voice commands and call Uber, dictate a text, set a timer, etc. Calling our earring just a headset is fine too, because that simple fact of hiding an earphone in an earring causes an orbital jump in its utility