All Torque Podcast

In this episode, we talk to Franko Vaterott, Managing Director of Human Interest Group. Human Interest group is a 9-year-old Athlete Management and Marketing Agency in Dubai. Before the company expanded as an agency, it started out managing Sports Media Relations for the government of Dubai and then re-inventing into an organisation involved in developing the Tri Dubai project in collaboration with the government of Dubai.   In this episode we cover: Franko’s journey working in sales and marketing to athlete management  and moving from Colorado, USA to Dubai How he started out in Dubai and met Craig Alexander, the first athlete he managed The story of his bike fitting company, Retul Bike Fit Specialists Stories on cycling teams and the fun videos they made Key attributes that make Franko’s managed top-level athletes stand out Franko’s advice for juniors How they choose which athletes to work with Where Franko sees the future of Triathlon going Information about the workshop - Brav