All Torque Podcast

In this episode, we talk to Hugo Davidson, CEO, and Co-founder of Knog. Knog is a Melbourne design brand creating urban flavoured tech for the road, rail & outdoors. The company was founded in 2002 with a vision of making “unboring” things. Urban by Knog is seen as an “attitude” rather than a geography – modern, progressive, youthful, design-driven, daring and hedonistic. They incorporate this Urban flavour across their cycling and outdoor products. In this episode we cover: Hugo’s journey from being a designer to providing “unboring” cycling products The story of how they went into the cycling industry and the the first products that Knog focused on How the term “Unboring” came about in their business From the bike lights to bike bells and transitioning and expanding to other products and categories Designs of their products Next steps and the future for Knog Rookie mistakes and common problems within their business Sponsorships of Knog