Bench Impact Podcast Series

Jonathan Worsley speaks to the Chief Operating Officer of Citymax Hotels by Landmark Group, Aly Shariff on the current state of the UAE market and price dumping "if we don't value our product, how do you expect our clients to value our product". Aly speaks of his passion for service, experience, and competing against the rapid commoditisation of the industry. He thinks as operators, we have become our own worst enemies.