Evolve U

In this episode, Dr. McElderry is joined by Arcman Durosier, an entrepreneur,  millennial thought leader, future creative director and Founder/CEO of Belnouvo Beauty . Growing up in South Florida, Arcman began his career on the business financial side of healthcare in hopes to pursue a role in healthcare law/policy when he encountered an opportunity to help his sister overcome her textured haircare battles. As a result, Bel Nouvo was founded upon a simple premise: love of family.  When his sister went to college, she adopted a more natural lifestyle and wanted to include natural beauty products into her regimen. The limited and often disappointing options left her with brittle hair and dry skin. Inspired by her struggle, he decided to develop natural products for her to use.  The results exceeded our expectations and she was delighted. But when the response of family and friends mirrored her enthusiasm, He had an "aha moment." There was a need for products offering luxurious moisture without ha