Encrypted

In our next instalment of Encrypted, episode 28 brings you an inspiring discussion with Maja Vujinovic, the CEO of OGroup and the former CIO of Emerging Technology at GE. Maja first talks about the spark that caused her to go full time in blockchain after GE. The topics around deciphering data, what incentivizes behaviours, token economies, to name a few, were the topics that stimulated her interest and has ultimately led her to speak to global corporates about different ways you can incentivize behaviour for better business models. Data, behavioural science and hype Ahmed and Faisal start off the discussion with Maja about data to see what role it plays with blockchain networks and how that interacts with behavioural economics and science that is typically embedded in these networks. Maja explains her story at GE in how she managed to convince upper management about the opportunities that well-built incentive models backed by the right data will help drive business growth and newer business models for the