Business Of Home

It’s a coming-of-age business tale that reads more tech startup than furniture manufacturer. More than two decades ago, Lovesac began as a zealous idea in Shawn Nelson’s parents’ basement. As of June, the company filed an IPO with a company market capitalization of more than $250 million. In this interview, Nelson revisits the merchandising mistakes, bankruptcy filing, and painful lessons learned along the way. This episode is sponsored by Fuigo.