Get Your Message Heard With Michael Hudson
094: Telling A Better Brand Story with Melanie Deziel
- Autor: Vários
- Narrador: Vários
- Editor: Podcast
- Duración: 0:49:20
- Mas informaciones
Informações:
Sinopsis
Have you ever wondered what it felt like to do a storytelling act, but this time in front of an audience filled with corporate? Well, here's a piece on someone who lives that. Melanie Deziel is the founder of StoryFuel, a consulting firm that teaches marketers around the world how to tell better brand stories. She is an award-winning branded-content creator and sits on the board of the Native Advertising Institute. Today we take a look at her life and perspective to her work. First, a few Achievements Melanie was the first editor of branded content at The New York Times. She developed the first Master's course in Content Marketing for Fairleigh Dickinson University, where she now teaches as an adjunct professor and has degrees in investigative journalism and arts editing. In addition to her work with The New York Times' T Brand Studio, Melanie was one of the founders of The Huffington Post's Brand Storytelling team and is the former Director of Creative Strategy for Time Inc., worked on brand ac