Get Going In Business

What is value pricing? Have you timed every task in your business? Some businesses no longer bill by the hour and instead package and price their various service offerings. On this episode, Jason Lawhorn of Lawhorn CPA Group Inc explains value pricing and how his business has implemented it. Founded in 1979, Lawhorn CPA Group leverages on technology and is today associated with a variety of services and brands, including auditing, marketing, and processing of credit cards. They have multiple locations: Knoxville, Tennessee; Jefferson City, Tennessee; Jackson, Wyoming; and the newest addition is Augusta, Georgia. Find out more about how to start your own business Value Pricing - Key points Pricing professional services. Shifting away from hourly rates removes the risk from clients. If the company is efficient and effective, it will make money regardless of the pricing system. Value pricing is the point where the firm’s expectation of value and the client’s perception of value meet. Clients are fr