Masterminds Of Business

In today’s episode, Val Lewis and I follow up on our discussion of marketing. If you are interested in an AUSIM marketing campaign, what to do and what not to do then this show is for you. Here is a synopsis of what we spoke about during the show:AUSIM Marketing ProcessAnalysis: • Do your homework • Gather information on your: o Business internals o Customers o CompetitorsUnderstanding: • Learn from the information collected. • Test your marketing assumptions.Strategy: • Develop a plan based on the data collected and the learnings from that data • Validate the plan against its objectivesImplement: • Execute the validated Strategy.Maximize: Taking the above steps will maximize your marketing efforts.AUSIM Marketing Components 1) Situational Analysis      a. Take stock of your company           i. Financially          ii. Competitively         iii. Organizationally     b. Develop a plan2) Offerings Developments.     a. What products will you carry?     b. What services will you offer?     c. How will the produc