Broadmic Startup Shortcuts

#3 The $1Tn Opportunity in B2B: Heidi Messer on Why You Shouldn’t Feel Like You Are Going from Indoor Plumbing at Home to an Outhouse at Work

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Sinopsis

Want to build a big, disruptive business that improves lives and make a lot of money in the process? Meet Heidi Messer, an extraordinary NYC entrepreneur who sold LinkShare, a decade ago for $425 million, but when she was pitching the buisness to investors in the mid-90s, she had to have a slide in her investor pitch deck, “what is the internet and why should you care.” Fast forward to today: Heidi is on her way to disrupting a whole new industry in enterprise sales. LinkShare was just a preview to "the main show", Collective[i], her new company in big data, a $1 Tn market opportunity. You will hear why she thinks B2B is such an exciting place to be, where she describes the dichotomy that people experience going from home to work, where they spend the majority of their time, "it's like you go from indoor plumbing at home to an outhouse at work." You will also hear why she started what’s been described in the press as “New York’s most exclusive women-only poker game” (spoiler alert: to help women become bette