Broadmic Startup Shortcuts
#9 The Female Consumer as Muse – How She Guides Susan Lyne at BBG Ventures
- Autor: Vários
- Narrador: Vários
- Editor: Podcast
- Duración: 0:49:59
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Sinopsis
Our guest today has a “golden” resume, notably for the ease with which she crossed the Internet 2.0 digital divide, while at the helm of some of the largest brands in media, commerce and consumer products - Disney, ABC, Gilt and AOL. Susan Lyne is now founder and president of Built by Girls Ventures, aka BBG Ventures, a corporate VC fund investing in early stage, female-led businesses with consumer, tech-enabled products. In this fireside chat, Susan talks about “why the time is now” to invest in female founders, a conviction born out of decades of observing women’s powerful role as consumers, yet she points to a disturbing disconnect: the still “shockingly low” amount of VC $$s being invested in female-led companies. You’ll hear what she has to say about... how to look for mentors, whether it makes sense to go for VC $$s or not, and why you may be shooting yourself in the foot if you are a solo founder. Listen if you want to hear Susan Lyne’s unique blend of inspiration and practical wisdom for today’s “ha