Broadmic Startup Shortcuts

What’s every entrepreneur’s dream? To build a big business, successfully exit and lead a life of autonomy with choice. Our guest today needs no introduction: Carley Roney co-founded The Knot in 1996. Think about where the internet was then. It was AOL chatrooms, dial up modems, and a single photo took five minutes to load. Carley takes us through the roller coaster ride of her entrepreneurial journey - from pitching the “worst idea ever” - according to AOL - to building the first model of an ad supported business, and talks about what it was like working with 3 other co- founders (spoiler alert: one was her husband), to going public, being de-listed and going public again. And while you may not think startup lessons from 1996 are relevant today, guess what folks, they are more relevant than ever! Efficient use of capital has not gone out of style! Knowing your customers has not gone out of style! If you’re the least bit worried about being unconventional in your approach as an entrepreneur, then you will want