Dash: The Future Of Radio In The Connected Car
5: Fred Sattler of MediaLink
- Autor: Vários
- Narrador: Vários
- Editor: Podcast
- Duración: 0:26:09
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Sinopsis
Fred Sattler, Senior Vice President at MediaLink, explains how automotive companies think about radio advertising. He explains how marketing budget decisions are made at the Tier 1 (national brand), Tier 2 (regional organizations) and Tier 3 (local dealership) level.
