Profitable Farmer

AI is moving fast — incredibly fast — and whether we like it or not, the game has changed.  In this week’s episode, I sit down with Sam Johnsson, CEO of Farm Owners Academy. Sam, along with Michaela, Greg, and the broader FOA team, has been doing outstanding work in this space, not just exploring what AI can do, but figuring out how we can use it practically to build better businesses and better outcomes for farm owners.  We unpack what AI really means for agriculture and why I believe the opportunity in front of us is enormous.  From using ChatGPT or Claude as a smarter research partner, through to analysing data, improving decision-making, building systems, automating repetitive work and even capturing 40 years of knowledge from inside a farmer’s head, the capability is extraordinary.  But we also talk about the other side of it: security, accuracy, the risk of AI being “confidently wrong”, and why good judgement, trusted advisers and knowing what good looks like still matter enormously.  Sam also shares a