Rework

Getting a new customer through the door is one thing, but making sure they understand how things work is another. In this episode, Jason Fried and David Heinemeier Hansson break down how (and why) 37signals redesigned the onboarding experience with their latest version of Basecamp, why onboarding is one of the easiest things to overlook, and what it looks like when founders stay personally connected to that first impression.Key Takeaways00:09 – What Basecamp's onboarding looked like before, and what changed with Basecamp 504:01 – Why onboarding is one of the hardest things to get right08:33 – Why the people who built it are best suited to showcase it to customers11:07 – Using onboarding to introduce who you are, not just what you builtLinks and ResourcesRecord a video question for the podcastWatch The REWORK podcast on YouTubeBasecamp is the no-nonsense project management system. Sign up for free at Basecamp.comHEY is a fresh take on email. Sign up for a 30-day free trial at HEY.comFizzy is a modern spin