The P.t. Entrepreneur Podcast

In this episode, PT Biz coach Michael Sclafani interviews Morgan Rodriguez, founder of Opal Movement Therapy in the Austin, Texas area. Morgan shares how she started her cash-based practice from a small room inside a gym while working full time and completing an orthopedic fellowship, then grew it into a thriving practice with multiple clinicians, administrative support, and a strong active adult community. In This Episode, You'll Learn How Morgan started Opal Movement Therapy from a 10x10 room inside a gym Why she said yes to the opportunity before everything felt perfectly ready How complimentary consults helped her build trust with gym members Why monthly workshops became one of her strongest early marketing tools How Morgan used relationships, trainers, and referral partners to grow efficiently Why clinical excellence and patient experience became the foundation of Opal's growth How social media became a major lead source through simple educational content What Morgan learned from joining the PT Biz Mas