The P.t. Entrepreneur Podcast

In this Rainmaker Spotlight episode, PT Biz Head Coach Courtney Morse sits down with Kathryn Deaton, founder of Elite Physical Therapy in Oklahoma City. Kathryn shares her journey from corporate outpatient physical therapy to building a thriving cash-based practice focused on active adults, orthopedic rehabilitation, pelvic health, and long-term wellness. Along the way, she discusses burnout, entrepreneurship, pricing, hiring, leadership, mentorship, and the systems that helped transform Elite Physical Therapy into a successful and sustainable business. In This Episode, You'll Learn How Kathryn transitioned from corporate physical therapy into private practice ownership Why she describes burnout as moral injury rather than simple exhaustion How concierge physical therapy helped launch Elite Physical Therapy The pricing lessons that transformed her business Why mentorship accelerated her growth as an owner How she built a family-friendly workplace culture The importance of hiring intentionally and protecting