Staffing & Recruiter Training Podcast

In Episode 311 of The Rainmaking Podcast, Scott Love speaks with Val Madamba about what in-house counsel actually want from law firm events—and why most firms get it wrong. Drawing from original research and interviews with in-house lawyers, Val reveals that many events fail because they feel too generic, overly broad, and disconnected from real client needs. Instead of defaulting to lecture-style presentations, she explains how firms can design events that foster meaningful conversations, stronger relationships, and real business development outcomes. Val breaks down practical strategies to improve law firm events, including targeting the right audience (beyond just general counsel), involving clients directly in panels, and designing experiences that create engagement before, during, and after the event. Whether you’re planning a client dinner, CLE, roundtable, or practice group summit, this episode provides a clear roadmap to turn your events into powerful rainmaking tools that differentiate your firm an