Superwomen With Rebecca Minkoff

Imagine seeing kids carrying everything they own in trash bags. That was the reality Jacqueline Tatelman, Co-Founder, CEO, & Creative Director of STATE Bags, set out to change. This week on Superwomen, she shares how she went from running a nonprofit summer camp to building a brand with a mission to help families in need. But the journey was far from easy. From defective products to financial struggles and managing a major rebrand, Jacqueline gets real about what it truly takes to build a brand with purpose. And why setbacks are just part of the process. Make sure you are subscribed to Superwomen Media for all new episodes: http://youtube.com/channel/UCRCOD9Zzsc0U-5yLpSU2yKw?sub_confirmation=1 Episode Guide: (00:00) Meet Jacqueline Tatelman, CEO of STATE Bags (02:05) How it started with a nonprofit summer camp (05:29) Evolving into a brand with a mission to help kids (08:13) Dealing with defective products and financial struggles (10:17) Funding a business with no outside investment (11:45)