Out Of The Box With Christine

5 StoryBrand Soundbites to Clarify Your Message and Become the Go-To Authority (with Kris Jones) Christine Blosdale hosts the Expert Authority Coach Podcast and interviews Kris Jones, a brand strategist with 20+ years of experience and co-author of an upcoming book with StoryBrand founder Donald Miller. They discuss how entrepreneurs and coaches can build trust by positioning clients as the hero and themselves as the guide, leading with empathy rather than credentials. Kris explains the importance of simple, repeatable “soundbites” and outlines the PEACE framework—Problem, Empathy, Answer, Change, End result—using examples like Men’s Wearhouse and common coaching messaging challenges. They also cover avoiding confusing “I do everything” marketing, picking a clear lane, and using a website as the center of a marketing universe. --------------------- LINKS MENTIONED: Take The Expert Authority Quiz! - http://ExpertAuthorityQuiz.com Christine Blosdale's Website - http://www.ExpertAuthorityCoach.com K