Staffing & Recruiter Training Podcast

In Episode 304 of The Rainmaking Podcast, Scott Love speaks with legal industry advisor Tim Corcoran about one of the most overlooked drivers of law firm profitability: pricing strategy. Many firms focus heavily on billable hours, origination credit, and revenue targets, but fail to connect the critical dots between how legal services are priced, how lawyers practice, and how firms ultimately generate profit. Tim explains why pricing is not just a finance function but a strategic leadership issue that directly affects client relationships, lawyer behavior, and long-term firm performance. The conversation explores practical ways law firms can move beyond traditional hourly billing toward value-based thinking, better matter management, and smarter pricing decisions. Tim shares how partners can improve profitability by understanding the economics of legal work, aligning incentives, and communicating value more clearly to clients. For law firm leaders, partners, and legal professionals looking to improve law fir