Threading The Needle

What if one person could replace your entire ecommerce growth team, and get better results? In this episode Richard and Luke break down exactly how the Profit Engine works and why it's changing the way DTC brands scale.Luke walks through the four core functions every ecommerce brand needs — forecasting & target setting, creative strategy, media measurement, and Meta media buying — and explains how one person, enabled by the right tools and data models, can own all four. The result? A leaner, faster, more profitable growth operation.What we cover:What the Profit Engineer role is and why it existsThe 4 data models powering the forecasting system (Spending Power, Retention, Event Effect & Creative Demand)How to build a daily forecast accurate to within 3% of targetHow the Ad Plan determines exactly how much creative you need and who should make itHow Media Mix Modeling (MMM) and geo holdout incrementality testing optimize budget allocation across channelsHow the "Push to Build" feature laun