Fit For The Future

You might have an idea or message to share, but most people aren’t automatically ready to listen. They are busy, distracted, and thinking about their own priorities. For your message to land, you first need to shape their frame of mind. That means answering the four questions already running through their head: Why you? Why me? Why this? and Why now? When you address those questions upfront, you build credibility, relevance, and urgency – and your audience is far more likely to pay attention to your message.https://swiy.co/go-attention-firstWhen you’re sharing an idea with somebody for the first time, how do you grab their attention so they listen to your message?I’ve been doing a lot of work recently with teams and organisations about the skill of sense-making, which is one of the most important future-ready skills we all need.Sense-making is about making sense (surprise!) in three areas:* Intel: Making sense of the world around you and filtering what’s important and relevant to you, your team, your organisa