Fit For The Future

Your customers are already using AI in ways you probably don’t see: asking for advice before they contact you, checking what questions to ask, recording interactions with you, and sometimes even deciding whether they need you at all. Regardless of how YOU are using AI, your customers are comparing you with what they can get instantly, cheaply, and privately. If you’re only thinking about how you’re using AI internally, you’re missing half the picture.https://swiy.co/go-the-invisible-shiftDo you know how your customers are using AI?I had a minor twinge in my back recently, which caused a bit of discomfort for a few days. So I made an appointment to see a physiotherapist a few days later. I also asked ChatGPT for some guidance. ChatGPT first checked whether there was pain elsewhere – in my legs or headaches. I said no, so it then told me this was a common problem, gave me two exercises to do, and reassured me it would resolve in 7 to 10 days.When I saw the physio a few days later, she gave me exactly the same a