Push Pull Legs Podcast

Is it actually harder to sign online coaching clients right now, or is it just you? In this week’s episode of the Push Pull Legs podcast, Dan and Tom dive deep into the shifting landscape of the fitness industry. We discuss the noticeable "quietness" in commercial gyms this January and February, and why Instagram isn't yielding the same results for personal trainers anymore. The "YouTube Thesis" explains why long-form video is the better tool for building authority, trust, and a community that actually buys. Plus, we explore the rise of Hyrox and community-based fitness as an antidote to "Instagram burnout" and a struggling political/economic climate. What we cover: The Content Shift: Why YouTube and Email are beating the Instagram algorithm in 2026. Gym Observations: Is retail spending and gym participation actually down? Building Authority: How to "fail fast" with video to become the go-to expert in your niche. Lifestyle & Filming: Tom’s street gets taken over by the crew of Slow Horses. 0:00