Weather Geeks

Guest: Matthew CappucciIf you’ve ever watched a weather forecast and thought, “Wow, that meteorologist has way more energy than the atmosphere itself,” there’s a good chance you were watching Matthew Cappucci. He’s a scientist, a storyteller, a storm chaser, an author, a communicator who somehow manages to make jet streaks sound exciting — and now he’s back on the show! Today, we’re talking to Matthew about how he brings weather to life across TV, print, social media, and whatever platform he conquers next. We’ll chat about the state of weather communication in the age of algorithms, how he cuts through the noise without losing the science, and where he thinks the industry is headed as our storms — and our conversations — keep evolving.Chapters00:00 Introduction to Matthew Cappucci03:02 Matthew's Journey into Meteorology05:51 Creating Engaging Weather Content08:48 The Impact of Social Media on Weather Communication11:48 Challenges in Weather Forecasting14:59 Navigating the Noise in Weather Communication1