Blockhash: Exploring The Blockchain

For episode 660 of the BlockHash Podcast, host Brandon Zemp is joined by Esra Ozturk, Head of Product at Luffa. Luffa is a next‑generation social operating system for the fan economy, giving creators ownership over their communities while allowing fans to turn attention into tangible value. The platform unifies wallet, messaging, loyalty, and engagement in a decentralized environment: fans earn rewards for actions like chatting, tipping, minting tokens, joining “SuperGroups,” and completing quests—forming a living fan graph with real‑world worth. Luffa emphasizes privacy and security: it is built with end‑to‑end enc ryption and zero centralized backups, and supports mnemonic‑based registration without requiring phone or email. Luffa runs on Endless Protocol, a decentralized AI‑enabled Web3 infrastructure. In 2025, Endless Web3 Genesis Cloud raised $110 million, reaching a $1 billion post‑money valuation. In the broader ecosystem, Luffa is positioned as a core application within End