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Charles Green: Decoding Trust in Sales, Why Intimacy Beats Credibility

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Sinopsis

Why Trust Breaks Down and What To Do About It In this episode, Marcus talks with Charles Green, one of the genuine heavyweights in the world of trust and commercial relationships. If you lead a mid market scaling tech firm and you suspect your sales or GTM function is underperforming for reasons no dashboard can explain, this conversation will feel uncomfortably accurate. Together they explore how fear, uncertainty, and internal pressure quietly poison performance. Forget the usual talk about activity ratios and pipeline hygiene. This is a candid look at the human drivers behind buyer reluctance, stalling, and ghosting, and why most attempts to “solve” these problems only make them worse. Charlie argues that instead of trying to measure trust, leaders should focus on spotting and removing the behaviours that actively destroy it. If you are grappling with the tension between short term targets and long term customer value, this episode will challenge how you think about leadership, incentives, and your culture