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323: What Are the Top 10 Most Valuable Brands in the World?
- Autor: Vários
- Narrador: Vários
- Editor: Podcast
- Duración: 0:15:49
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Sinopsis
Learn what brands are the top 10 in the world and looking at them as a potential investment. Hit the subscribe button! This is from information in an article on Business Insider written by Ben Lovejoy. The full article is here: https://9to5mac.com/2017/09/27/worlds-most-valuable-brand-interbrand/ A company called Interbrand writes an annual report of the world's most valuable brands. "Interbrand assesses the all-in value of a brand by analyzing three factors … • The financial performance of the branded products and services • The role the brand plays in influencing customer choice • The strength the brand has to command a premium price or secure earnings for the company" Apple is #1 again. "It this year estimated that the value of the Apple brand had increased by 3%, relatively modest compared to the five fastest-growing brands. The five Top Growing Brands include Facebook (48 percent growth) who leads for the second year running, Amazon (29 percent), Adobe (19 percent), Adidas (17 percent), and Starbucks