On The Brink With Andi Simon

On this episode of On the Brink, I sat down with Dr. Max Teplitski—Chief Science Officer at the International Fresh Produce Association (IFPA)—to explore how a  mindset is reshaping food safety, member value, and the future of a global industry. Max has practiced Blue Ocean thinking since his days as a professor, and today he's applying it at scale across a trade association that represents the entire fresh produce supply chain—from seed and inputs to retailers worldwide. From Competing to Creating: IFPA's Three Strategic Pillars Rather than fighting for attention in crowded "red oceans," IFPA reframed growth around three pillars that create new value for members and consumers alike: Future-proofing the industry amid climate volatility, supply chain complexity, and labor constraints. Worldwide influence for a global industry, recognizing interconnected markets and trade rules. Personalized member experience at scale—so each company (and individual) gets relevant, timely insight. This is classic Blue Ocean S