Breaking Banks Fintech

In This Episode Many bank leaders are currently grappling with the same paradox: despite having access to more data than ever, it's increasingly difficult to discern what truly matters. Budgets are tight, initiatives are piling up, and the market sends conflicting signals, all while the imperative to remain relevant to customers persists. Breaking Banks did a show on VUCA (volatility, uncertainty, complexity, and ambiguity) three weeks ago (if you missed it, take a listen when you get a chance!). When there's VUCA, the natural inclination is to add more—more dashboards, more projects, more committees—yet this rarely leads to clarity. This episode of Breaking Banks features Catherine Lynch from Citizens Bank and Greg Palmer, host of sister podcast Finovate. They discuss the importance of human-centered innovation. Catherine Lynch leads digital experience and human-centered design at Citizens, a super-regional bank with approximately 1,000 branches primarily in the Northeast and $220 billion in asse