The P.t. Entrepreneur Podcast

I Sold My Practice—Then Bought It Back: Why I Reinvested in Athlete’s Potential In this episode, Doc Danny Matta shares a major announcement: he and his wife have reinvested in Athlete’s Potential, the cash-based physical therapy clinic they originally founded, grew, and sold three years ago. Danny explains why he decided to buy back in, what’s changed since selling, and how this move aligns with PT Biz’s broader mission of transforming private practice ownership in the profession. Quick Ask Help us move toward our mission of adding $1B in cash-based services to physical therapy—share this episode with a clinician friend or post it on your Instagram stories and tag Danny. He’ll reshare it! Episode Summary Full-circle moment: After selling Athlete’s Potential to their clinic director, Jake Swart, three years ago, Danny and his wife have now bought back into the business as partners. New role: Danny will serve as a strategic growth advisor, helping scale the clinic through expansion, systems, compensation rede