Coffee Podcast By Cat & Cloud

In this episode, we sit down with Sam Grant, Head of Sales for the Americas at Hemro Group — the company behind Mahlkönig, Ditting, Anfim, and Hey Café — to talk about how technology and craft coexist in modern coffee. We trace Sam’s path from retail to coffee equipment sales, exploring what he’s learned from connecting baristas, roasters, and engineers around the world. At its heart, this conversation isn’t just about grinders — it’s about growth, adaptation, and learning from people who approach coffee differently. From the rise of automation to the art of keeping things human, we unpack how technology can either replace or empower craft, and how curiosity and humility keep you evolving in an industry that never stops changing.