Babe Cave

What happens when nobody signs up for your class, but you leave it posted anyway? Sometimes, two months later, the exact right person finds it—and four years later, you're celebrating their debut cookbook launch. Jannell Lo is a food creator and writer whose journey to publication defied every traditional publishing rule. She got her cookbook deal without an agent, through a cold email that led to a call with Penguin Random House Canada six weeks later. But between that email and her book launch this week, she raised $500K fighting anti-Asian hate through Dump the Hate, learned to write "hot garbage" instead of perfect prose, and discovered that creative processes don't have to be linear. In this conversation, you'll discover: Why platform building happens organically when you focus on work that matters to your community rather than trying to "build platform" The book proposal elements that actually matter and how a solid proposal makes writing your manuscript exponentially easier How to break free from rigid