Dentistry Uncensored With Howard Farran

Ruairi Gough is a Marketing Graduate from Trinity College Dublin and has worked in Sales & Marketing for over 20 years in 3 different countries - Ireland, UK and USA. On graduation from University Ruairi spent 10 years working for some high profile companies including News Corporation and IMG World, and also smaller companies involved in radio and ambient media. In 2011 Ruairi identified a niche for dental marketing in Ireland, just around the same time that the Irish Dental Council started to relax the rules about dentists marketing directly to patients. Having successfully dominated the marketing in Ireland, Ruairi set about building his business outside Ireland, and now boasts clients in 5 countries including UK, USA, Germany and Japan. While visiting dentist clients over the years, Ruairi came up with the idea for the toothsign.com unit, to help patients easily identify their local dental office. In the last 12 months almost 100 units have been sold into 5 countries. Some interesting things about Ruai