Ponderings From The Perch

Are you seeing website traffic drops across your content? On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO Priscilla McKinney discusses the widespread website traffic declines affecting businesses across industries. She explains how Google algorithm updates and AI search integration have fundamentally changed how people consume content online, with AI-generated summaries now providing answers directly in search results, eliminating the need for clicks to source websites. She explains that businesses are experiencing traffic drops in two ways: many are seeing significant ranking declines for secondary keywords, while others maintain strong positions for primary terms but still lose 30-60% of their website traffic. McKinney breaks down how AI integration means people get information through bullet points, summaries, and step-by-step instructions right in search results. She acknowledges the challenge that AI faces in replicating unique, human-centered content, such