More Than A Few Words

Reddit: once the quirky cousin of the internet, now a front-row player in the SEO and LLM (large language model) game. If your carefully crafted blog posts are suddenly being outranked by Reddit threads, you’re not alone. That’s exactly what sparked this week’s conversation with Danny Kirk—musician-turned-marketer and the founder of Reddit Reach. Lorraine sits down with Danny to ask the question on every marketer’s mind: Are we ready for Reddit? Together, they explore why Reddit is suddenly everywhere, how it’s being used to train AI tools like ChatGPT, and what marketers can do to adapt and thrive in this new digital landscape. Key Points Reddit is no longer niche. It’s showing up in Google’s top search results and training AI models—which means it can’t be ignored. Reddit’s ad platform is cheap and underutilized, making it a hidden gem for budget-conscious marketers. Subreddits are their own little countries. Each one has different rules, moderators, and expectations. If you want in, learn the local c