The P.t. Entrepreneur Podcast

The One Thing You Must Nail When Starting Your Cash-Based PT Clinic: Your Niche In this episode, Doc Danny Matta explains the #1 decision that will make or break a new cash-based clinic: defining a clear, winnable niche. He shares real client stories (Rainmaker → Mastermind), how his own clinic launched by owning the CrossFit space, and a simple 3-part test to choose a niche that actually grows your business. Quick Ask Like the show? Share it with a clinician friend or on your IG stories and tag Danny—help PT Biz move closer to the goal of adding $1B in cash-based services to our profession. Episode Summary Core thesis: If you don’t define your niche early, your business will stall. If you do, traction accelerates. Rainmaker → Mastermind arc: Rainmaker helps you go full-time; Mastermind helps you scale beyond yourself into a standalone space and team. Real example: A client’s schedule exploded after she narrowed her audience, created content for them, and showed up where they congregate (workshops + the righ