Iabc Podcast

In this episode of PodCatalyst, we bring you another “InUnder 10” conversation from the ground at IABC World Conference 2025 in Vancouver.Sia Papageorgiou, managing partner at the Centre forStrategic Communication Excellence (CSCE), joins guest host Dawn De La Torre to talk about findings from the 2025CSCE Professional Development Survey. The research reveals a clear gap between how communicators rate their own skills and how their managers see their performance.Sia explains why this disconnect happens, what it means forteams, and how to close the gap with better feedback, clearer expectations, and more effective development opportunities. She also shares free resources andhighlights core skills communicators need to sharpen now, including planning, measurement, leadership, and change communication.+++++++++++++++Sia Papageorgiou is one of the world’s leading voices instrategic communication excellence. A globally recognized educator, consultant, and communication strategist, she has earned more than 50 award