New Books In American Studies

In the years after World War II, as women were being pushed from wartime jobs for returning soldiers, government and business leaders—and women themselves—saw small business ownership as a viable economic solution. In just five years, US women owned nearly a million of the nation’s businesses. In the decades since, women have moved increasingly into business ownership, often outpacing male start-ups so that today, they own more than fourteen million businesses, 40 percent of all US companies. She's the Boss: The Rise of Women’s Entrepreneurship since World War II (Rutgers UP, 2025) by Dr. Debra Michals chronicles the forces that made entrepreneurship attractive to women. In rich detail, Dr. Michals shares the stories of the countless women of all races, ethnicities, genders, and abilities who contributed to this important history. The book also explores the intersection of women’s personal choices within changing social, political, and economic factors, such as the rising divorce rates of the 1960s and 1970s